Think about loss first.
Our conviction starts with protecting clients’ capital. We seek a margin of safety by investing below our assessment of value, putting risk management ahead of excessive return targets.
About LIFE
Investment philosophy
The depth of value investing. A different way to act. Two philosophies drive LIFE.
01 / VALUE INVESTING
Deep roots. An open mind.
Chairman Lee Chae-won helped establish value investing in Korea. LIFE carries that tradition forward through three principles.
Keep learning. Stay humble.
Experience never removes the need for humility. At least two to three hours of daily study help us interpret changes affecting the companies we own and test our own judgement.
Value investing 2.0.
A low price is not enough. We research technology and new industries, avoiding structural decline, damaged governance and excessive debt. We distinguish these value traps from temporary selling, neglect or other non-fundamental misunderstandings, then engage with companies to help value be recognised.
02 / INVESTING DIFFERENTLY
Full-Stack Active.
A different result begins with a different approach. We make independent decisions across selection, our role as a shareholder, and asset allocation—not just one part of the investment process.
Active Selection
We do not copy the market’s holdings. We seek rare opportunities where value, quality and growth potential meet, and concentrate on our strongest convictions.
Active Ownership
We act as a shareholder, working with companies on governance, growth and shareholder returns so that underlying value can be recognised.
Active Allocation
We use macroeconomic analysis and financial engineering to adjust assets and risk exposure across markets. When we identify risk, we act.
